Gwen Hammes

👋 Hey there —

I’m Gwen Hammes, Co-CEO of Cro Metrics, where we help brands like Bombas, Mattel, Hyatt, Starz, and Tory Burch unlock growth through connected customer experiences. I specialize in transforming complex marketing and product challenges into measurable outcomes that scale.

My work centers on designing strategic digital solutions that blend experimentation, behavioral insight, and customer psychology — empowering CMOs and growth leaders to drive meaningful, lasting change.

Before leading Cro Metrics, I built my career at world-class agencies including Ogilvy, FCB, and DDB, guiding cross-functional teams and delivering standout campaigns for brands like Mars, Kimberly-Clark, Stellantis, and Levi’s. I’m known for my collaborative style, rigorous strategic thinking, and the ability to translate ambiguity into conversion-driving clarity.

🧭 What I Bring to Uptales

• 20+ years leading strategy for global brands across CPG, retail, tech, and entertainment
• Deep expertise in conversion optimization, growth strategy, and experimentation frameworks
• Ability to quickly diagnose friction in messaging, funnels, UX, and customer journeys
• Proven leadership transforming brand ecosystems to deliver measurable business and revenue impact
• A grounded, collaborative approach focused on what actually moves the needle — not trends or theory

✅ Focus Areas

• Conversion strategy & experimentation
• High-impact marketing diagnostics for CMOs and founders
• Messaging clarity & value proposition refinement
• Customer journey architecture & experience design
• Growth strategy across brand, product, and performance channels

🎤 My Guiding Philosophy

“Growth happens when brands stop guessing and start understanding how their customers actually behave.”

📌 Why Leaders & Founders Choose Me

• I work at the intersection of brand, behavior, and measurable outcomes
• You’ll leave with clarity — not jargon
• Ideal for founders, CMOs, and growth teams needing senior-level thinking without the agency fog
• I bring decades of experience across both agency and experimentation-led environments, giving you a rare dual lens