In this 1:1 strategic session, Gwen helps founders, CMOs, and marketing leaders cut through the noise and identify what actually moves the needle. With decades of experience leading global brands—and now co-leading Cro Metrics, the experimentation and conversion partner trusted by Bombas, Mattel, Hyatt, Starz, and Tory Burch—Gwen blends creative intuition, behavioral insight, and data-driven rigor.

You’ll walk away with a prioritized roadmap to improve conversions, strengthen customer journeys, and build marketing that drives real business impact.

What You’ll Get

What You’ll Get

• Conversion-focused evaluation of your funnel, messaging, UX, and customer touchpoints
• Strategic recommendations for improving acquisition, retention, and monetization
• Marketing clarity by refining your value narrative for emotional + rational resonance
• Experimentation insights using enterprise-tested approaches to remove guesswork
• Customer behavior mapping to uncover friction and missed persuasion opportunities
• Actionable next-steps plan tailored to your stage, goals, and resources

Perfect For

• Founders ready to scale but unclear why conversion is flat
• CMOs and marketing leaders needing senior-level strategic guidance
• Creators building funnels, launch engines, or recurring revenue systems
• Early-stage teams validating messaging or improving paid/organic performance
• Anyone who wants tighter, smarter, higher-performing marketing

Expected Outcomes

• A more persuasive, conversion-ready customer journey
• Sharper messaging that resonates emotionally and logically
• Clear recommendations for high-impact experiments and quick wins
• Reduced guesswork and stronger confidence in your decisions
• A measurable roadmap for sustainable, repeatable growth