Ash Takher

My name is Ash Takher.

I spent 15 years building and leading sales teams for some of the most interesting companies in tech — Optimizely (Series B through acquisition), TikTok's EMEA portfolio, and SAP.

I've taken regions from $0M to $27M ARR, built teams from 1 to 55 people, and closed the first enterprise deals at companies that went on to become category leaders.

Then I started Tipped — because I got tired of watching great startups make the same expensive hiring mistake over and over again.

The problem most startup sales hires face

The problem isn't the rep. It's the process.

Founders hire fast. Onboard weakly. Hope for the best. The rep spends Month 1 figuring out who to call. Month 2 getting rejected without knowing why. Month 3 getting managed out.

Everyone loses and the startup is six months and a significant salary behind where they started.

What I do differently

I built Tipped as the recruitment firm I actually would have used when I was a VP of Sales.

Only 1 in 10 candidates make it through our REAL sales vetting process that we've developed specifically for this segment. We've made over 200 GTM hires across EMEA and the US and we guarantee every placement.

But.. the hire is only half of it.

Through Hired to Close my 12-week workshop-driven enablement program, I work directly with the reps we place to get them from day one to deal one. Not hoping. Not guessing. A structured system built from everything I learned scaling revenue at Optimizely, TikTok, and beyond.

Who this is for

If you're a VC-backed startup (Series A–D) who needs to:

• Hire a sales rep who will actually produce
• Get your new rep closing within 90 days, not 9 months
• Build a repeatable sales motion before you scale the team

We should talk.

My approach

I don't believe in throwing reps at a target list and hoping volume saves them. Every rep I work with goes through a structured 12-week program; Hired to Close built around three phases:

Month 1 - Foundation: Learn before selling. The rep masters the product, the ICP, the narrative, and the objections before a single cold call goes out.

Month 2 - Execution: Build real opportunities. The rep owns their prospecting, runs qualified discovery calls, and maps every stakeholder in their top accounts.

Month 3 - Conversion: Turn pipeline into revenue. The rep builds business cases, runs executive conversations, and executes a close plan — until the contract is signed.

Each phase is delivered through live workshops. Not slide decks or videos. Ash 'in the room' with your rep, doing the work together.

Book a session with me 👇

Whether you need to hire your first sales rep, get an existing rep unstuck and closing, or build a GTM hiring strategy before your next funding round book a session and let's figure out exactly what your situation needs.

P.S. I'm also an angel investor in 7 companies across AI, MarTech, PropTech, and HealthTech. If you're raising and building your GTM team at the same time; I've probably seen your exact situation before.