Tom Alder

👋 Hey there —

I'm Tom, the founder of StrategyBreakdowns.com, a newsletter read by over 110k professionals interested in the mechanics of business strategy and startup growth. My day-to-day involves researching and crafting deep dives into the strategies that define the tech and startup landscape. I've also built a digital education product, StrategyHub, empowering ambitious digital-native professionals to accelerate their careers through 'internet-native' strategy skills.

After starting in strategy consulting and then joining Atlassian’s product strategy team, I went all-in on building my own indie media company - bootstrapped from zero to a six-figure business in 9 months. Along the way, I’ve become skilled at growing an audience, monetising through ads and products, and automating the engine so it scales without burning me out.

I'm now a full-time digital nomad, with the ability to take weeks off at a time to travel, and am a huge advocate for building lean lifestyle businesses that leverage content and automation to create freedom.

What you can book me for: → Building & scaling a newsletter: from first 100 subscribers to high-value sponsorship deals → Bootstrapping an indie media business: lean growth, sponsorship sales, and audience flywheels → LinkedIn growth strategy: how I grew to 120k+ followers and drive sales organically → Email automation & funnels: turning subscribers into customers without constant manual work → Content marketing strategy: producing high-leverage, high-impact content that compounds over time → Digital product development: from idea validation to launch, pricing, and scaling revenue → Outsourcing and delegation: hiring remote talent, and building systems the right systems for onboarding and management

A few highlights: → Built Strategy Breakdowns to 110k subscribers and $20,000+/month revenue → Created StrategyHub - a digital on-demand strategy course for ambitious professionals → Grew LinkedIn following from 0 to 125k+ with a repeatable system → Bootstrapped without outside funding, using audience-first growth and lean operations → Experience in B2B, SaaS, and creator-led business models

If you’re a founder, operator, or creator who wants to grow faster, monetise smarter, and build something that works for you (not the other way around) - let’s chat!