Sarah Urban

👋 Hey there —

I’m Sarah Urban. I help high-achieving people—especially women carrying multiple roles—untangle the invisible load, reclaim their time, and build a life that aligns with their values. Through my work with She Carries It, I bring a practical, systems-driven approach to helping professionals lighten the mental and physical burden of home and life management so they can thrive at work, avoid burnout, and be more present with the people they love.

🧭 What I Bring to Uptales

• Former senior executive in finance, operations, marketing, and technology, leading large organizations and building high-performing teams across multiple industries.
• Founder of She Carries It, a platform that blends business strategy, behavioral insights, and human-centered design to help people reduce overwhelm and create sustainable success.
• Deep expertise in process improvement, priority alignment, and strategic clarity, bringing a grounded, executive-level perspective to life design and personal systems.
• Personal experience navigating demanding career chapters while raising a family — giving me a unique understanding of the hidden load many professionals carry and how it impacts performance, wellbeing, and identity.
• A coaching style that blends storytelling, strategic thinking, and practical frameworks — helping you shape a life and narrative that is intentional, energizing, and true to who you are.

🎤 My Guiding Philosophy

“You can have it all — you just can’t do it all.
I help you carry life your way, with clarity, confidence and intention.”

✅ Focus Areas

• Reducing the invisible load at home to enhance performance, presence, and wellbeing
• Life design & values alignment: creating systems that match the life you want
• Work–life integration for executives, founders, and high-performing professionals
• Story-driven clarity: understanding the story you’re living—and designing the one you want next
• Strategic mindset coaching for women leaders, creators, and entrepreneurs