Renee L Frojo

Hey there!

I’m Renee Lynn Frojo — I help founders, creators, and independent professionals uncover the narratives that make their work matter and turn them into clear, impactful stories that attract opportunities, build trust, and grow sustainable businesses. I show people not just how to tell their story, but how to live it in a way that invites connection, clarity, and momentum.

I’m the founder of New Narratives Club, a community and retreat space where entrepreneurs step back from the daily grind, reflect on what truly matters, and get clear on the next chapter of their work and business.

My work blends brand storytelling, messaging strategy, and content that captures attention and keeps audiences engaged — without noise, overwhelm, or burnout. I believe your story shouldn’t just exist — it should move people and open doors.

🧭 What She Brings to Uptales

• Deep expertise in brand narrative development and storytelling strategy
• Clarity mapping that helps founders articulate mission, vision & purpose
• Content strategy that transforms narrative into audience growth and real business impact
• Coaching for creatives, founders, startups, and solo professionals
• Leadership in building intentional, high-trust communities

🛠️ Background & Experience

• Former business journalist with extensive experience identifying and telling compelling human stories
• Runs New Narratives Club, a membership and retreat community for intentional narrative work and business clarity
• Helps clients turn brand missions into narratives that attract ideal customers and partners
• Works across strategy, writing, content workflows, and narrative coaching
• Based in the United States

🎤 Renee’s Guiding Philosophy

“Your story doesn’t need louder megaphones — it needs clearer meaning.
When you tell the story you believe, people show up because they connect.”

Renee believes that meaningful storytelling — whether for personal brands, startups, or creative founders — begins with purpose, clarity, and narrative architecture that honors both the audience and the messenger.

✅ Work With Renee On

• Clarifying brand story and narrative architecture
• Developing strategic content that connects and converts
• Coaching for founders, creatives, and solopreneurs
• Workshops and retreats to deepen narrative confidence
• Messaging that positions you for influence, attention & alignment