Laura Benghiat

👋 Hey there —

I’m Laura Benghiat, a strategist and storyteller who thrives where brand, culture, and high-performance environments collide. For 17+ years, I’ve helped global organizations turn complex ideas, bold missions, and high-stakes moments into stories that move people — and strategies that move the numbers.

My career spans energy, motorsport, and mobility, including iconic collaborations like Shell × Ferrari in Formula 1, where innovation, adrenaline, and storytelling operate at world-class speed. Whether I’m negotiating a major partnership or distilling a technical product into a narrative audiences can feel, I’m at my best when the stakes are high and the mission is ambitious.

I bridge the gap between brand ambition and audience passion, crafting communication platforms that resonate long after the campaign ends. Colleagues trust me because I understand the brand, I understand the audience — and I deliver outcomes that matter.

🧭 What I Bring to Uptales

• Expertise across global partnerships, high-stakes negotiations, and cross-industry stakeholder alignment
• Deep experience translating technical, complex, or high-performance subjects into human, compelling narrative systems
• A strategic + creative hybrid mindset: brand clarity meets cultural insight meets operational rigor
• Story development that elevates not just what you say — but how people experience your mission

✅ Focus Areas

• Brand storytelling & narrative development
• High-performance brand strategy (sports, energy, mobility, tech)
• Global partnerships & sponsorship strategy
• Complex-deal communication and stakeholder alignment
• Sustainability & energy transition storytelling
• Integrated campaigns that drive measurable brand and business impact

🎤 My Guiding Philosophy

“Great storytelling is high performance.
It’s precision, clarity, and emotion — delivered exactly when it matters most.”

📌 Why Founders, Creators & Leaders Work With Me

• I bring rare experience from high-pressure, high-visibility environments where excellence is non-negotiable
• I help teams articulate bold missions in ways audiences can feel and rally behind
• I merge strategy + story + culture to unlock deeper engagement and lasting brand resonance
• Ideal for leaders navigating complexity who need clarity, alignment, and narrative power