Joe Lazer
New York, USA
About Me
Strategic Storytelling for Brands, Founders & Creators | 150,000 Following | Author of Storytelling Edge | Strategy, Content & AI-Powered Narrative
🎯 Snapshot
Joe Lazer is a best-selling author, marketing strategist, and storytelling expert who helps businesses and creators craft narratives that actually connect.
He is the author of The Storytelling Edge, a widely-referenced guide on using narrative to build brands people care about.
Through his newsletter and advisory work, Joe helps founders, marketers, and writers navigate how to tell meaningful stories in an era of information overload and AI disruption.
🧭 What He Brings to Uptales
- Expertise in brand story, message architecture, and narrative frameworks
- A creator-friendly approach that blends clarity, emotion, and strategic intent
- Guidance on incorporating AI tools into real storytelling workflows without losing authenticity
- Support in crafting stories that attract audiences, build trust, and inspire action
- Experience leading storytelling across startups, media organizations, and global marketing teams
🛠️ Background & Experience
- Author of The Storytelling Edge — a best-selling book on narrative strategy
- Former Head of Marketing at Contently and advisor to startups and brand teams
- Writer and publisher of The Storytelling Edge newsletter and Substack
- Frequent keynote speaker and workshop facilitator on storytelling in business
- Known for bridging creative voice, marketing strategy, and business outcomes
💡 Joe’s Storytelling Philosophy
“Great storytelling isn’t about shouting louder — it’s about being heard because you say something worth listening to.”
✅ Work With Joe On
- Clarifying your brand’s core narrative and voice
- Structuring a content strategy based on storytelling, not noise
- Refining messaging and creative positioning for products, founders, or thought leaders
- Using AI as a creative accelerant rather than a shortcut
- Elevating your writing and communication through story-first thinking