Hansel Gonzalez

Hey there! 👋

My name is Hansel, and I'm a passionate Art Director and Creative Director with over 14 years of experience bringing creative concepts to life.

My career has taken me across Venezuela, Ireland, and Spain, where I've collaborated with leading agencies and global brands including McDonald's, Kellogg's, Audi, and Jameson Whiskey.

Currently, I lead the creative and art direction at Luna Books, where I help bring imaginative and meaningful stories to life through beautifully designed, personalized books for children and families.

My Creative Approach

Throughout my career, I've developed a strong eye for concept, aesthetics, and strategy — crafting ideas that connect both emotionally and visually.

My work philosophy is simple:

👉 Blend creativity with clear purpose 👈

I believe in elevating brands and experiences through the perfect combination of design, storytelling, and innovation.

What I Bring to the Table

✨ Visual Concept Development — Shaping powerful concepts that resonate
✨ Creative Team Leadership — Guiding teams to deliver exceptional results
✨ Strategic Design Direction — Thoughtful direction that drives business goals
✨ Cross-Cultural Experience — International perspective from working across three countries
✨ Brand Storytelling — Making brands come alive through compelling narratives

Let's Create Something Extraordinary

If you're looking for someone who can shape powerful visual concepts, guide creative teams, and deliver thoughtful design direction that truly connects with your audience, I'd love to collaborate.

💡 Let's connect and explore how we can bring your vision to life through exceptional creative direction and design strategy. Hansel, a passionate Art Director and Creative Director with over 14 years of experience in the world of creative concepts. My career has taken me across Venezuela, Ireland, and Spain, collaborating with leading agencies and global brands such as McDonald’s, Kellogg’s, Audi, and Jameson Whiskey.