Gregg Walrod

Hey there 👋

I'm Gregg Walrod — a product and tech leader turned startup mentor, and the founder of Secret Sauce. For the past 20+ years, I've been building and scaling products, engineering orgs, teams, and communities. I've helped companies move from ambiguity to traction, from "too many ideas" to "the right roadmap," and from stalled growth to measurable wins.

What I've Done 🚀

• Grew a Chicago tech office to $20M ARR
• Led 100+ engineers across product, engineering, and experience teams
• Launched AI-powered programs that doubled enrollments and generated $1M+ in new revenue
• Built and produced events that reached 11,000+ attendees Today, I bring that experience to early-stage founders, builders, and teams who are shaping what comes next.

My Approach to Product & Go-To-Market :dart:

Over the years, I learned something simple but powerful:

Most startups don’t fail because of tech — they fail because of clarity.

Clarity on the story.

Clarity on the customer.

Clarity on the job to be done.

Clarity on the plan.

So my work focuses on three core levers:

• JTBD Clarity – Understand what your customer actually needs, not what you hope they need
• Focused Bets – Prioritize the work that moves the business, not just the backlog
• Lean GTM Tests – Validate fast, learn fast, and scale what works Every session ends with a one-page snapshot and a simple 90-day plan you can execute immediately. No fluff. No 40-page decks collecting dust.

Let’s Connect 🤝

If you're building something meaningful — but feel stuck between vision and execution — I get it. I've helped teams through that same tension at every stage, and I’d love to help you cut through the noise, find traction, and build momentum.

Whether you're refining your product story, testing a GTM path, or hunting for product-market fit, I'll meet you where you are — and we'll move forward together.

If you want clarity, confidence, and a plan you can execute on Monday — let’s talk.