David Brier

Minneapolis, USA

My listings (1)

About Me

I help brands achieve clarity so potent, they should come with a warning label.

👋 Hey there —

I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")

🧭 What He Brings to Uptales

  • Known as "The Brandfather," I've generated over $9 billion for founders and their companies.
  • Bestselling author of Brand Intervention and Rich Brand Poor Brand, both #1 Amazon bestsellers.
  • Four decades of brand building generating over $9 billion for companies of all sizes and industries.
  • Recipient of 320 international awards and the Presidential Ambassador for Global Entrepreneurship medallion.

🛠 Background & Experience

  • Frequent contributor to platforms like Fast Company and CEOWORLD.
  • Keynote speaker and frequent podcast guest

🎤 David’s Guiding Philosophy

“Branding is the Art of Differentiation.” ＞ “AI won’t make you irrelevant. Mediocrity will.” ＞ “Great branding 
doesn’t cost a fortune.
Bad branding does.” ＞ “The problem isn’t that
your brand is small.
It’s that it’s boring.” ＞ “Positioning creates familiarity. Branding creates differentiation.” ＞ “Clichés will kill your brand faster than a roomful of politicians.”

✅ Focus Areas

  • Discovering the distinct brand truth that sets you apart
  • Designing brand architecture and visual identity that communicates the truth clearly
  • Refreshing or reinventing brands to capture new markets and relevance
  • Aligning narrative, tone, visuals, and experience into unified brand execution

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Past Works

Branding and Brand Strategy for Growing Companies

27 Minutes Under the Microscope with the World’s #1 Sales Expert

He's the world's #1 sales expert: Grant Cardone. He turned the tables on me and decided to put ME under a microscope. It was dynamic, fast-paced and rocked.

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Amazon

Rich Brand Poor Brand

By David Brier Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention. Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built. It takes the next inevitable step in building a brand that can be maintained, grown, and expanded no matter the size of your company, the number of employees, or the industry you're in. What Rich Brand Poor Brand does is this: It helps founders, CEOs, and entrepreneurs leverage the most powerful asset you won't find on a balance sheet. Yet, it impacts the bottom line of every business. This is a skill you won't learn in business school. And it's why you will find insights from everyone from Warren Buffett to Gary Vaynerchuk, Billy Joel, Coco Chanel, Sara Blakely, Brené Brown, Kevin Hart, Frank Sinatra, Steve Jobs, Daymond John, Frank Zappa, Jason Feifer, and Jim Rohn. This is the Holy Grail for overachievers. Within reach but often missed by a mile. This is the magic ingredient that made everything from the Seinfeld sitcom to The Rolling Stones, Pay Pal to The Rat Pack, and Motown and the Declaration of Independence not only possible-but inevitable. This is what Rich Brand Poor Brand is all about, tapping into that reservoir of brilliance that's staring you in the face-to build a brand the world needs and wants. Filled with stunning artwork throughout, this is an example of how to bring a brand and its message to life. The book concludes with the Rich Brand Poor Brand Playbook, 46 eye-popping pages of full-color artwork with real-world examples showing these principles in action. Get a front-row seat and see the transformation these brands have gone through, not only impacting the companies they serve but also the people responsible for the brand and its story in the world of business. This is the "secret sauce" that's remained elusive in the real world of business and life, finally broken down into bite-size chunks for immediate use. Foreword by Claude Silver, Chief Heart Officer of VaynerX.

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Branding and Brand Strategy for Growing Companies

Branding for Frank Lloyd Wright's Home and Studio, Taliesin

It was an honor working with Taliesin Preservation in Spring Green, Wisconsin, the organization that owns and operates the 800-acre home, studio, and estate of legendary architect Frank Lloyd Wright.

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Branding and Brand Strategy for Growing Companies

This Famous Internal Letter from Nike Inspired My New Book on Branding

Nike, the global juggernaut; is no stranger to breaking molds and pushing boundaries. This might be the most important thing you read in 2024. It’s how to transform your brand from ordinary to iconic. And a lesson in simplicity. And focus. The Nike Mindset: Their Unfair Advantage Here’s the thing: …

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Branding and Brand Strategy for Growing Companies

What Brands Can Learn From Wall Street’s Blind Spot: The Formula That Rewrote Growth | Rising Above The Noise

Discover how branding drives growth and revenue in a world where Wall Street’s 60/40 model fails. A case study on Wall Street's blind spot that reveals why clarity, differentiation, and the H.E.A.T. Formula are the new strategic advantage.

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