Your rep has been hired. Now comes the part most startups skip.

Hired to Close is a 12-week, workshop-driven program where I work directly with your new sales rep — session by session — to get them from their first day to their first signed deal.

Not a course. Not a slide deck. Ash in the room with your rep, doing the work together.

This is the program I wish existed when I was building teams at Optimizely, TikTok, and SAP. It didn't. So I built it.

📅 How it works

Month 1 — Foundation: Learn before selling. The rep masters your product, your ICP, your narrative, and your objections before a single cold call goes out. No guessing. No winging it.

Month 2 — Execution: Build real opportunities. The rep owns their prospecting, runs qualified discovery calls, and maps every stakeholder in their top accounts. Pipeline gets built with intention — not volume.

Month 3 — Conversion: Turn pipeline into revenue. The rep builds business cases, runs executive conversations, and executes a structured close plan — until the contract is signed.

What You’ll Get

🎯 What You'll Get

• A rep who knows exactly what to do at every stage — no hand-holding required after 90 days.
• A repeatable sales motion your rep can run independently and your next hire can inherit.
• 12 live workshop sessions with Ash — one per week, each with a specific deliverable the rep must complete before moving on.
• A deal closed within 90 days. That is the standard we hold every rep to — and the outcome we build the entire program around.
• A graduation assessment at the end of Week 12 — so you know exactly where your rep stands and what the next 90 days should look like.

🔒 The guarantee

If your rep goes through all 12 weeks and does not close their first deal, we diagnose why — at no additional cost, and put them on a clear remediation plan.

We guarantee the placement. We back the enablement.