Listing Description

Attention is the most valuable commodity today, and you can't buy it anymore. You need to earn it.

Joe Lazer — best-selling author of The Storytelling Edge — specializes in growing tech startups from the ground up. He joined the founding team at Contently, A.Team, and Pepper to lead marketing, propelling those companies into rocketship growth with attention-grabbing, category-defining strategies with great content at the core.

In this session, Lazer will help you craft a content and demand gen strategy that breaks through the noise.

Together, you'll identify the core narrative that defines your brand, align it with your content pillars, and design a framework for consistent, high-performing storytelling across your website, newsletters, and campaigns.

Joe brings years of experience leading marketing and content strategy for global brands and co-authoring The Storytelling Edge, translating the psychology of story into modern content systems that engage and convert.

What You’ll Get

• A compelling founding story that builds instant connection with your audience
• Strategic feedback on existing content and strategic messaging (website, blog, or campaign)
• Guidance on building a content-driven demand gen strategy
• Actionable steps to boost brand trust, engagement, and conversions

Ideal For

• B2B Founders and marketers who want to drive exponential organic growth
• Teams re-positioning their brand or launching new messaging
• Sales leaders looking to turn their team into strong storytellers

Outcome

A clear, actionable demand adnd content strategy that amplifies your brand’s voice, drives engagement, and builds loyal audiences.