Your reputation is your story — and how it’s told determines how it’s remembered.
In this session, Kevin Christophersen draws from his 20+ years in public relations, marketing, and creative strategy to help you shape a communication plan that earns attention, builds credibility, and sustains trust.

Combining his agency experience with his teaching role at Columbia College Chicago, Kevin brings both professional precision and educator empathy to every conversation. Together, you’ll identify your brand’s narrative strengths, refine your media messaging, and develop an actionable strategy for authentic visibility.

What You’ll Get

• A PR and communication audit of your brand or organization
• Guidance on message development, positioning, and audience alignment
• A framework for building media relationships and thought leadership
• Insights on crisis communication and brand reputation management
• Actionable next steps for crafting a cohesive and consistent PR plan

Ideal For

• Founders, leaders, and teams managing brand or public visibility
• Organizations navigating reputation, communication, or campaign launches
• Creators or executives seeking strategic media positioning

Outcome

A clear, strategic communication plan and media narrative — built to strengthen trust, amplify credibility, and keep your story in the spotlight.